Phoenix Forge William Holland

Will Holland is a professional blacksmith and the founder of Phoenix Forge, based in Carmarthenshire, West Wales. His work combines traditional blacksmithing techniques with a practical, modern approach to design and fabrication. With a particular interest in traditional forging, toolmaking and the development of practical skills, Will has built a reputation for producing functional, well-crafted work while maintaining a strong connection to the heritage of the craft. Alongside his own commissions and workshop projects, he is passionate about sharing blacksmithing with others through demonstrations and hands-on teaching. Will is actively involved in the wider blacksmithing community through the British Artist Blacksmiths Association (BABA), to encourage knowledge-sharing and promote the craft to a wider audience. He is particularly interested in supporting the next generation of blacksmiths and helping make traditional forging skills accessible to people at all levels of experience.